180gr./Gatefold/2017 Debut/Transparent Vinyl
Dance / Electronic
Coloured Vinyl, High Quality, Gatefold Sleeve
’Ison’ is the debut album by Iranian-born Dutch artist Sevdaliza. After releasing her Edison nominated visual masterpiece ’Human’, and her acclaimed short film ’The Formula’, next to worldly known 3D experiences for ’That Other Girl’ and ’ Marilyn Monroe’, Sevdaliza is defining art with her mystical audio-visual experiences. Sevdaliza amassed millions of streams on Youtube and Spotify, she collaborated with A$AP Ferg and was featured on Parisian producer STWO’s single ‘Haunted’.
As much as ’Ison’ is about the human experience, it is mostly about Sevdaliza herself returning to her spirit guided by past lives. By following her intuition, her unconscious guided her on a path, which one present form might never reproduce. “All the knowledge that is not of the senses, nor of the intellect, nor of the heart but is the property that belongs to the deepest aspect of your being.” ’Ison’ is an experience of that being.
Sevdaliza’s melancholic visceral voice floats over beds of thumping Trip Hop dubs, married with classical harmonies and cutting strings setting an enigma. Rhythmic tensions build slowly into chaotic climaxes. ’Ison’ has been described as “genrebending”. Her writing, influenced by intuition and experiences in past lives, has a philosophical questioning character; subjects like spirit diversification and perception of emotion are strongly present.
Divine energies blend harmonically within. Sevdaliza plays with the simulation of lives that can hardly be distinguished from the truth, creating a reality where everything is possible. To Sevdaliza, expression comes forward in designing every detail in sound and imagery. The illusionary artwork of ’Ison’ was sculptured by the Sarah Sitkin.